Are We Nearly There Yet? Under 12s Bored 49 Minutes Into Their Long-Haul Flight

Young flyers will take just 49 minutes and 47 seconds to ask the dreaded, ”are we nearly there yet?” so with parents battling the boredom threshold, Emirates has teamed up with Dr Sandi Mann, a psychologist and boredom specialist at the University of Central Lancashire to find a solution. Dr Mann has worked with the airline to create the Child Boredom Quotient (CBQ), helping parents identify the exact moment their kids will get bored so they can enjoy stress-free travel.

The study of more than 2,000 UK parents of under 12s alongside observations of children during their playtime helped Dr Sandi Mann categorise activities into Active (A), Passive (P), Interactive (I), Creative (C) or Sensory (S) to formulate the CBQ, and ultimately help parents mix the perfect blend of activities to catch boredom before it sets in.