Always Breaks The Guinness World Record For A Cause

Procter & Gamble employees broke a Guinness World Record by creating the largest two-dimensional mosaic of Always logo made with packaged products. There is a great cause behind breaking the record, P&G donated more than 16,000 Always packs used to create the mosaic to the Dubai Foundation for Women and Children to provide underprivileged women and girls across the country with access to hygienic sanitary pads.

More than 60 P&G employees gathered at the company’s head office In Jebel Ali to build the 80-square-meter mosaic. P&G’s main aim is to raise awareness about the importance of feminine hygiene and making it available to girls and women, which allows girls to experience carefree periods whilst attending school.

“It’s truly remarkable to be a part of an event that is a world-record-breaking success but also helps create awareness and impacts girls and women who do not have access to good quality menstrual hygiene,” said Peter Yorke, Vice President and General Manager for Feminine care in India, MEA at P&G. “The overarching motivation for our attempt to break the world record is to reaffirm Always’ connection to the female spirit and celebrate collaboration. It’s amazing to see the positive impact we can make when we all come together especially for a good cause.”

As a brand that has championed girls’ confidence globally for more than 35 years, Always is uniquely-equipped to help address issues facing the female community. The Always Puberty and Confidence Education Program has helped girls, teachers and parents for more than 35 years by providing free educational resources and samples that help girls understand the changes they will go through during puberty and how to cope with them.

This program has reached more than 17 million girls in 70 countries and over 500,000 Education professionals have used the program material for more than 35 years.

Always has partnered with over 65 organizations across more than 50 countries to help serve girls in-need around the world. In the past ten years alone, the brand has donated more than 80 million pads to girls who need them most.