Launching Of “Souks To Malls” At The Opening Reception Of RECON MENA 2018

The region’s first of its kind coffee table book dedicated to offering a rare insight on the progression of the shopping mall and retail industry is set to be launched at the opening reception of RECon MENA 2018, the largest retail conference in the region.  The Middle East Council of Shopping Centre will be will be celebrating the 25 years in the industry with the launch of the “Souks to Malls” a limited edition coffee table book highlighting the retail entertainment in the Gulf on Sunday, 28^th of October, at the Ritz Carlton Hotel, DIFC, Dubai UAE.

David Macadam, CEO, MECSC says, “As the Middle East Council of Shopping Centre’s celebrates 25 years in the region, to mark this special milestone, we are pleased to launch “Souks to Malls” a compilation of the most intimate journey that the retail industry has experienced in the Middle East, from the bustling souks to the sophisticated malls that we have now. This region’s thriving vigor to adapt and innovate has really inspired this coffee table book!”

The book will highlight retailers who are revolutionizing the shopping experience with entertainment, theme parks, water parks and F&B industry. The countries covered in the book are UAE, Saudi, Kuwait, Oman, and Bahrain.

 “Souks to Malls” Book Launch Event:

Date:  Sunday 28^th of October

Time: 7:00pm

Venue: Ritz Carlton Hotel – DIFC

RECon MENA 2018:

Date – 28^th – 30^th October 2018

Venue – Ritz Carlton Hotel, DIFC, Dubai, UAE

To register for RECON 2018: www.reconmena.com

Sponsors of RECon MENA 2018:

Platinum Sponsors: Arabian Oud, CELS Events LLC and Afkar Lighting Equipment Trading Co. LLC

Gold Sponsors:  Dalma Mall, Unified Asset & Property Management, Al Rajhi Investment, Line Investments and Property LLC, Gulf Related, Red Sea Mall, BackLite Media LLC, and Jeddah Park

Silver Sponsors: Oud Elite, V-Count Technology, Kinan International Real Estate Development, Retail Emotions, Al Hokair Group, Hamat Property Co., Al Othaim Real Estate Investment & Development Co., Al Othaim Leisure & Tourism, Tamdeen Group, BUZ Management Marketing Consulting, Granada Center, and Optifashion LLC

Bronze Sponsors: Yardi, Sharjah Investment and Development Authority (Shurooq), Blachere Illumination, Xpandretail Powered by Savant, JLL, LifeOnScreen Marketing Management, and ShopperTrak

Support Partners: CBRE, Dhamani, Reem Mall, Axis Communications, Crystal House Sharjah, In Logic IT Solution, Nearbuy Group, Oleander Flower, and The AZDEF Group/Azab Production Group FZE  

Media Partners: Selfie TV & Forbes