Reel Cinemas Introduces Dubai’s First Hotel-Cinema In Rove Downtown

Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, today announced that its leading cinema brand, Reel Cinemas, is further expanding its local footprint with a brand-new concept – the first hotel-cinema – located in Rove Downtown, the contemporary midscale hotel in Downtown Dubai.  The hotel-cinema will add to the convenience of hotel guests, catering to the needs of contemporary travellers and urban residents.

Rove Downtown is the first hotel under Rove Hotels, a contemporary midscale brand, developed as a joint venture between Meraas and Emaar Properties PJSC.

Highlighting Rove Hotels’ intrinsic focus on design, the new cinema – Reel Cinemas – Rove Downtown – will build on Rove Downtown’s ornate charm with stylised seating and a distinct inner-city vibe – providing an unapparelled level of casual-chic sophistication. With ticket price covering popcorn and a soft drink, the new location is set to be the go-to location for urban travellers and discerning residents, as it screens blockbuster titles as well as alternative content such as football and regional cinema.

Damien Latham, Chief Executive Officer, Emaar Entertainment, the operator of Reel Cinemas, said: “Reel Cinemas is altering preconceptions of what movie-lovers expect from a cinema while diversifying the cinematic offering to suit every mood and occasion. By pioneering innovative trends, we’re changing the face of entertainment in the region with the new hotel-cinema concept. We are committed to delivering exceptional entertainment experiences and in taking the region’s cinema landscape to the next level.”