Shurooq Puts Investments In Sharjah’s Authentic Tourism And Hospitality At Centre Of ITB Berlin 2018

The Sharjah Investment and Development Authority (Shurooq) is promoting the emirate’s status as one of the Middle East’s most progressive and dynamic tourism destinations to 180 countries across five continents at this year’s ITB Berlin, the world’s largest travel trade show. Its participation comes as part of a delegation led by His Excellency Marwan bin Jassim Al Sarkal, CEO of Shurooq.

Highlighting Sharjah’s authentic heritage, cultural locations and eco-friendly hospitality, Shurooq, participating under Sharjah Commerce and Tourism Development Authority pavilion, aims to attract interest from more than 160,000 visitors and industry leaders at the event, which began today (Wednesday) in Germany’s capital, Berlin, and ends on March 11.

With its unique portfolio of projects, the focus will mainly be on such developments as Mleiha Archaeological and Eco-tourism destination, Al Montazah Parks, Al Bait Hotel and the hospitality projects under Sharjah Collection.

Providing investors and visitors with latest insights and investment plans across Sharjah’s authentic and cultural tourism and hospitality sector, Shurooq will outline services and features on the Sharjah Collection developments, which comprise of Al Badayer Oasis at Al Badayer desert; Bait Khalid bin Ibrahim in Heart of Sharjah; Kingfisher Lodge in Kalba as part of the Kalba Eco-tourism project; and Fossil Rock Lodge at the Mleiha Archaeological and Eco-tourism project. The Kingfisher Lodge is 90% complete, while the Fossil Rock Lodge stands at 80%.