Int’l Government Communication Forum To Reveal Secrets Of Becoming A ‘Good Country’

The International Government Communication Forum 2018 (IGCF) is to play host to distinguished British policy advisor Simon Anholt, who will be speaking on how nations can improve government communication practices to officially become a ‘Good Country’.

Anholt is an independent consultant who has worked with many heads of states and governments over the past 20 years, developing and implementing strategies to strengthen economic, political and cultural participation and engage more productively and imaginatively with the rest of the world.

He has established many international initiatives, foremost of which are the ‘Good Country Movement’, which aims to improve the culture of governance, the ‘Good Country Index’ to measure each country’s contribution to humanity, and the ‘Anholt-GfK Nation Brands Index, which measures the power and quality of each country’s brand image and economic achievements.

The session at the two-day event, organised by the International Government Communication Centre on March 28-29 at Expo Centre Sharjah under the patronage of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, is part of the IGCF’s efforts to help government communication officials contribute to enhancing the positive image of their countries.