Lufthansa – Heritage Meets The Future. Lufthansa Presents A New Brand Design.

Lufthansa will reveal its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs on Wednesday, the 7th of February. The most visible change is the new aircraftlivery. In front of more than 3,000 guests in Frankfurt and Munich, Lufthansa will officially present a Boeing 747-8 and an Airbus A321 with the new design. In the previous week, individual details created interactive discussions, especially on social media. The response to the new appearance was predominantly positive, although some people missed the traditional yellow tone;nevertheless, it will receive a specific function to serve as a means of orientation and differentiation. The color will be found in the future, on every boarding pass and at every Lufthansa counter at the airport,among other things.