The Giving Movement Launches Season 2 Collection
The Giving Movement, the Dubai-based athleisure brand that is crafted entirely from certified sustainable fabric, launched the first drop of the Season 2 collection – Liquid Shine. Let’s be honest. You’ve been living in athleisure wear for the past months, and you don’t plan on changing that any time soon. Why would you? It’s comfy, you can wear it pretty much anywhere and now, thanks to The Giving Movement, it’s sustainable, charitable and at the same time makes you look good. We, like the rest of the world, are obsessed.
Born in the midst of a global pandemic, The Giving Movement was like a breath of fresh air. Made in the UAE and developed from recycled water bottles and bamboo. The brand’s values and proceeds of $4 (Dhs14.69) from each sale go towards local charities such as Dubai Cares and Harmony House, while it also supports the local communities by creating its pieces directly within the UAE. The Giving Movement is luxurious in feel and sustainable in all aspects of its existence.
After a complete sell-out of the season 1 collection, The Giving Movement launched the first drop of Season 2. TheLiquid Shine collection gives you a chance to be the first try the fresh pieces of the new cult favourite. Liquid Shine is polished to perfection. Made from performance fabric, the trendy collection is perfect to work out in. Polished rather than brushed in production, the manufacturing process does not use any chemicals, therefore is not harmful to the environment. Leaving the pieces with a shine finish, it’s like your normal high-performance active wear, but a step-up in the glam scale. The newly released items have been designed so that you can also wear your fresh-off-the-rack garments to lunch, plans with friends or even to the mall, without looking that you’re running straight off the treadmill to have drinks with the girls.
Just like Season 1, all pieces of the Liquid Shine collection are made from ‘Softskin’, created using recycled post-consumer bottles and organic bamboo, it is as gentle to the earth as it will be on your skin. Launched in all your favourite colours of the previous season, as well as three new ones for Autumn/Winter, you’ll have a look on your hands that will be a staple piece for years to come.
As always, with every single item you purchase, $4 will be donated to The Giving Movements partner charities. Dubai-based global philanthropic organisation, Dubai Cares and Harmony House, an independent non-profit organisation in India that is dedicated to improving the lives of children on a physical, emotional and intellectual level. Every item that you purchase will be donated to fund projects that are dedicated to providing access to safe education, food, clothing and medical care to under-privileged and young people. With all that has happened in 2020, isn’t it important to give every little we can to help those in need? After all, “Small acts multiplied by many can transform the world.”
Become more conscious of the clothes you are buying and strive for products which don’t harm our planet while changing the lives of those in need.
The Giving Movement is available exclusively on www.thegivingmovement.com
