Not Just Another Virtual Party – Singapore Tourism Board And Zouk Reinvent The Digital Experience With Zouk Phuturescapes
The Singapore Tourism Board (STB)teams up with Asia’s iconic nightclub Zouk Singapore to organise Zouk Phuturescapes – a series of virtual parties for audiences around the world – in the last weekend of May. STB and Zouk take virtual parties to the next level by reinventing the existing entertainment and nightlife concept, engaging audiences at home through a curated line-up of local and international DJs and musicians, as well as innovative technology elements such as augmented reality filters and 3D virtual backgrounds.
The collaboration between STB and Zouk comes naturally, as both brands are attuned to the changes in the consumption of entertainment and nightlife, and are keen to push boundaries and pioneer new concepts to showcase Singapore’s vibrant offerings in these areas, amidst COVID-19. This is also an opportunity to support and showcase home-grown talents on a global stage – an integral part of STB’s Passion Made Possible brand.
STB Assistant Chief Executive (Marketing Group) Lynette Pang said: “We aspire to take the concept of virtual parties to the next level through a mix of content curation, immersive technology, audience engagement, and innovative marketing. In doing so, we will showcase the best of Singapore’s entertainment and nightlife and shine the spotlight on our home-grown talents. Together with Zouk, we welcome audiences around the world to join us for this unique experience from the comfort and safety of their own homes.”
Zouk Group Chief Executive Officer Andrew Li said: “The support of the Singapore Tourism Board has provided us with the opportunity to further elevate our virtual parties to showcase Singapore’s entertainment and nightlife scene to a global audience. Through Phuturescapes, we hope to unite our global community on a safe and readily accessible platform for all to tune in, dance along together, engage with one another, and collectively look forward to the day guests from around the world can be welcomed into the club again.”
Presenting a curated line-up of local and international DJs and musicians
Comprising three virtual parties, Phuturescapes will kick off in the United States on 29th May, followed by Asia and Australia on 30th May, and the United Kingdom on 31st May. Up to 1,000 guests can register for each party, hosted on video conferencing platform Zoom. The parties will also be streamed live on both brands’ Facebook and YouTube pages.
The parties will feature both local and international DJs and musicians. International headliners include American DJ Diplo and British DJ Christina Novelli.
On the local front, popular artists such as Zouk’s resident DJsLeNERD and Che’Molly, as well as DJ KoFlow, rapper Yung Raja and singer-songwriter Jasmine Sokko will perform, showcasing Singapore’s diverse music scene to local and overseas audiences.
Local talents such as rapper ShiGGa Shay and model-presenter HanliHoeferwill emcee the parties and engage audiences, boosting energy levels throughout the parties. Dancers will also take to the “dance floor”, further bringing the clubbing experience to the homes of the audience. Please refer to the Annex for more information about the line-up.
Engaging audiences through innovative technology
To add an interactive element to the parties, STB and Zouk worked with VICE to create augmented reality (AR) filters on Instagram. One of these AR filters will feature an avatar of Diplo against a 3D virtual background of Gardens by the Bay. Audiences will be able to capture content of themselves enjoying the parties, layer the AR filters over the content for a fun touch, and post on Instagram. VICE has also created virtual backgrounds of various tourism icons, which audiences can use during the Zoom party. Through these immersive technology elements, audiences are able to learn more about Singapore’s offerings.
Moderators will also use Zoom functions such as Poll to have contest giveaways; and Spotlight to feature selected audience members grooving to the beat.
