SEHA Aspires For Regional Excellence With New Ethics And Compliance Awareness Conference

Abu Dhabi Health Services Company (SEHA), the largest healthcare network in the UAE conducted a series of workshops and sessions for its senior management as part of SEHA’s Ethics and Compliance Awareness Campaign, the first of its kind in the region. Hosted at the Yas Rotana Hotel in Abu Dhabi, the event titled, “Lead with Ethics” focused on four significant concepts, namely Integrity, Standards of Conduct, Conflicts of Interest, and Anti-fraud and Misconduct. As part of this conference, SEHA announced today that it will launch a new whistle-blowing helpline for staff to report misconduct, aimed at improving SEHA’s emphasis on quality patient care.

The campaign is designed to provide the SEHA leadership team with the tools and knowledge to create internal programs to further educate its 18,000 strong employees. This campaign aims to set a benchmark for best business practice within large public organisations.

Dr. Gareth Goodier, SEHA Group Chief Executive Officer, said: “Yesterday, SEHA conducted its first Ethics and Compliance Awareness conference, aimed at educating our senior C-suite leaders across all SEHA healthcare facilities.  I am proud that our organization is taking on-board new ideas to reinforce ethics and compliance in the healthcare sector.  The sessions and panel discussions addressed key topics in support of a culture of integrity and honesty”.

Rashed Al Qubaisi Group Deputy CEO of SEHA: “Having completed SEHA’s Ethics and Compliance Awareness training; my leadership team and I are confident that we know how to deal with potentially business-critical issues. More importantly, I’m energized by the impact that this campaign can have on an organisation, so over the next few months I’ll be working closely with my team to engage every staff member at SEHA and its facilities, raising awareness of this important conference.”

Also speaking at the event was Col. Matar Al Mohairi, Director of Anti-Corruption Department, Abu Dhabi Police where he highlighted the importance of whistle blowing and the role of employees to prevent ethical challenges for businesses.

Jacob Elberg, professor at Seton hall Law school and ex-Chief of the Office of Healthcare and Government Fraud Unit, spoke on “International Perspectives on Compliance and Ethics” and mentioned “Ethics is the key to success and sustainability for organisations in the 21 century.”

A panel discussion was held at the end of the seminar – to exchange views on ethical challenges and to learn “to know how” from the SEHA Conformity and Ethics team.

The Ethics and Compliance Awareness Conference is in line with SEHA’s commitment to continually improve customer service at recognized international standards. Providing Abu Dhabi with world-class healthcare – SEHA treats more than five million outpatients a year, 100,000 inpatients annually and conducts over 41,000 surgeries in 12 hospitals across the Emirate.