Curtains Down On Debut Edition Of Azyan Exhibition & Conference

The debut edition of ‘Azyan’ Exhibition and Conference concluded on a high note at Al Jawaher Reception and Convention Centre (JRCC) on Sunday, after four days of knowledge-exchange and expertise-sharing facilitated by interactive sessions, and fashion shows, based on three themes – beauty, fashion, and wellness. The well-received event was held under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of Supreme Council for Family Affairs.

HE Hanan Al Mahmoud, CEO of JRCC, said, “In its first edition, Azyan managed to turn itself into a knowledgeable platform for women in the UAE and the wider region. Through its sessions, the exhibition offered women an ideal opportunity to gain insightful tips and educational and scientific information from reliable sources about fashion, beauty, and wellness. With this, we aimed to help women enrich their understanding of the industry and enable them to make the right decisions with regards to their health and beauty.”

She added, “It is a matter of pride that Azyan has succeeded in carving its niche in the UAE society, right from the first edition. This aligns perfectly with our vision to position Azyan as an annual event that helps Arab women to keep themselves up-to-date with the latest fashion trends, gain more knowledge, and identify insightful ideas that can further help them improve their physical and mental health.”

Making an impactful and memorable debut, Azyan attracted a range of best-known fashion brands, while also offering a platform for Emirati entrepreneurs and emerging talents to showcase their innovations and products and connect them with their target customers.

Supporting young talent:

During the concluding ceremony of the exhibition, the organisers honoured the winners of the Azyan Beauty and Fashion Awards, which were launched to celebrate the best fashion designers, hairstylists, and makeup artists, in the UAE.

In the category of Azyan Fashion Awards, Azzalia was awarded the Best Travel Wear Collection and also bagged the Best Evening Abayas Collection award and Dar Anootha received the Best Casual Ready-To-Wear Collection title.

For Azyan Beauty Awards, Nora Al Jandoubi bagged the Best Evening Hairstyle award, while Iman Al Rawahi won the Best Evening Makeup Look title.

Collections launched:

The four-day event also saw a series of fashions shows that launched the latest spring-summer 2019 collections by a selection of Emirati and Arab fashion designers. A series of insightful and informative sessions were delivered by a panel of experts in the field of beauty, fashion, and wellness, including Khulood Than, the Emirati designer and creator of the Bint Thani brand; Sara Al Zaidi, an Emirati life coach; and Rana Saab, image consultant and stylist.

Other experts included Dr. Sarah El Nabulsi, clinical psychologist and counselor, Dana Ghareeb, certified dietitian, and Dr. Khadija Al Jefri, consultant dermatologist. Live makeup demonstrations were also conducted at the venue by beauty experts and makeup artists, who shared the latest makeup trends and useful tips.