Ford Tops Auto Industry in UAE’s Most Intimate Brands Ranking
DUBAI, UAE, 17 February, 2019 – Ford has been ranked the 3rd most intimate brand in the UAE, according to MBLM’s Brand Intimacy 2019 Report. The annual report ranks brands on their ability to build strong emotional bonds with their customers, and Ford’s third spot behind Apple and Emirates airline, ranks it first in the automotive industry.
The Brand Intimacy 2019 Report contains the most comprehensive rankings of brands based on emotion, analysing the responses of consumers aged 18-64 across 15 industries in the UAE. Brand Intimacy measures the level of influence and emotional connection brands have with their customers which, in turn, affects the decision making process. Creating emotional connections with customers helps drive demand, encourages growth in sales and creates a strong sense of loyalty
“We are thrilled to see Ford climb from 10th in 2018 to third for 2019 – and to top the rankings as most favoured car brand,” said Crystal Worthem, Marketing Director for Ford Middle East & Africa. “We’re pleased to see that customers view Ford as an engaging brand with exciting vehicles – and this industry recognition of the work we’ve done drives us to do even more and be even better for the benefit of our customers here in the UAE and the region overall.”
This year’s UAE Top 10 Most Intimate Brands demonstrate the growing dominance of the automotive industry, with five manufacturers listed in the rankings. Ford is the only American automotive brand on the list.
