4 Ways To Pivot Physical Events To Digital World
Seminars, conferences, and exhibitions are great, we have established that. They’re interactive, engaging, fun and of course informational. But you know what’s better? Watching a seminar from any part of the world, that would be time and cost-efficient, not to mention so cool!
Seminars are dynamic that’s given, but converting a physical event into a digital event isn’t as easy to do. So here are a few ways you can bring your events to the intangible world of digitalization.
- Converting Your Seminars Into Webinars
The best way to debut in the digital world is through a webinar. Webinars are the best way to gain recognition and promote your brand, they are also a great way to build your network.
Other than the basic benefits, webinars also provide a good foundation for your business, granted it is hosted for a limited period of time but within these 45mins to 60mins your audience is familiarizing themselves with you and vice versa. You also get to generate leads and convert them into clients.
Additionally, make sure to put yourself in your audiences’ shoes when you structure your webinar. If you evaluate your webinar from their perspective you’ll be able to highlight which parts you need to work on. For instance, is this section the densest? Do you need to focus on the sub-topic in the other section?
It’s important to pay attention to every detail because any of these sections could result in your audience losing interest and enthusiasm for your webinar. Plus, as the moderator, it’s your responsibility to ensure your audience members are still interested in what you have to say.
Plus, you invested so much time and money into creating your webinar so you want it to pay off. Lucky for you there is a way to use technology to get real time enegagement feedback!
Evergreen content is the answer. Evergreen content never goes out of date, that means that the topic at hand always revolves around what readers are interested in. A good way to transition into the digital world would be to use evergreen content.
That way you can build your foundation around this and use it to grow your business successfully.
Of course, that’s not all, to go fully digital you’re going to have to invest in technology too. Such as a webcam, computer, and a mic – these basic components are what helps start your webinar.
Although, the contrast between a seminar and webinar is the expense of acquiring your webinar attendees. For a seminar, you’re going to have to spend heavily on advertisements, promotions methods to reach your targeted audience.
Furthermore, you will also have to look into renting out ballrooms or large part halls to host a seminar in and cater for your guests F&B requirements. However, a webinar requires none of these, just a webinar platform with a good presenter.
- Creating Virtual Trade Shows
Virtual trade shows are powerful and dynamic – they are a 3D resemblance of a tangible trade show however these virtual shows are accessible from anywhere in the world by a global audience.
Virtual trade shows are becoming extremely popular because they reduce issues such as event planning, a small number of audience members showing up, limited reach to clients and exhibitors, high costs, etc.
But how are virtual trade shows beneficial you ask? Well, once you switch to digitalization doors of opportunity open up! Let’s take a look at how virtual events are going to be profitable for you:
- Construct a remarkable 3D environment resembling an actual trade show.
- Use real-time chat tools to interact with clients and gain leads.
- Educate your audience through a live webinar.
- Increase the stay-time at your event by using games
- You can keep the event active for as long as you want.
Additionally, its globalized, environment-friendly, and accessible!
- Hybrid Events
Hybrid events have incorporated the concept of in-person and virtual live-streaming in their events. Especially with the gradually rising pandemic, hybrid events are the solution to all the problems.
Plus, as mentioned by Dan Lotzof, executive vice president of sales and marketing for Inxpo, “Every meeting you go to today, somebody is virtual, dialling by phone, calling on Skype, using WebEx. What we are starting to see is that every single physical event has an online component because it is impossible to get the entire audience there in person every time. The virtual space is a dream come true for planners and for sponsors.”
Although, just because we’re switching to hybrid events doesn’t mean venues are needed. The visual element of these events is imperative, since during the filming of the event cameras’ will be capturing every nook and cranny of the room. Furthermore, the venue becomes more imperative as you will have a live audience too.
- Convert Your Audience Engagement Into Insights and Data
It’s important to analyse your customer insights they tell you what kind of content will convert your leads into clients. Even though we’re in the digitalized era some marketers still find it difficult to understand their customers.
Which leads to them making wrong assumptions about their audience and their preferences. Nowadays, almost every customer leaves a trail of data on search engines and social media websites. This is what companies should be analyzing to paint an accurate picture of their preferences.
This data set helps companies understand what exactly consumers are looking for. Therefore, when you host a webinar make sure to use online tools to understand what your audience is actually looking to learn from you or what kind of advice are they looking for.
In comparison to seminars, this quick and easy method will allow you to understand the change in trend too. While in seminars, you would have to wait till after your feedback to understand where you went wrong. While you can check all of this data during your webinar!
It’s settled, online is the new normal! These are 4 ways for you to crossover to the digital world!
