Dubai-Based Digital Marketing Experts Conduct Lecture for MBA Students of IIM Calcutta on How AI-Powered Digital Marketing Is Driving Business Growth
Dubai-based Digital Marketing experts Hina Bakht, Vice Chairman for ATECA Holding and Managing Director for EVOPS Marketing DMCC, and Amit Yadav, Head of Digital Marketing and e-Commerce forKashkha, delivered a special guest lecture on the way Artificial Intelligence’s (AI) digital marketing capabilities are driving ROI for businesses to students from Indian Institute of Management (IIM) –