There seem to be a multitude of reasons why a business might need to completely redesign its products, facilities, or marketing strategy in today’s dynamic and gradually evolving industry structure. This is known as business transformation, and it frequently entails significant corporate reorganization and also structural alterations to the economic parts of the firm and
Each year, I am proud to join the global business, development and NGO communities in celebrating International Women’s Day, and IWD for me is even more special this year because this is the year that we celebrate the 20th Anniversary of the Arab International Women’s Forum (AIWF). As President & Founder of AIWF, I am
As any marketer knows, if you want to succeed in today’s environment, you’ll need a smart digital marketing plan, and sales funnels will be an integral part of your digital strategy. As a proponent of marketing strategy, the concept of gently leading a user via several actions while providing valuable content along the way leads
