For the second year in a row, the Apps and Social Platforms industry struggled to create intimate bonds according to MBLM’s UAE Brand Intimacy 2018 Report, the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand.
Marriott International, the world’s leading hotel company, has today announced the relaunch of its Arabic website to enhance the online customer journey of the Arab traveler. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement
Today, HP is introducing the new HP ProBook x360 440 G1 designed to adapt to the way growing businesses and on-the-go professionals work. Business owners and mobile professionals want a powerful convertible PC that delivers the business performance features required to help address their company needs – both in and outside the office. These are users with
Blink Studios, an award-winning animation studio based in Dubai, announced that it was awarded the ‘Best Art or Film’ ‘Auggie award’ for its animated short series ‘Karim & Noor’ during the 2018 Augmented World Expo (AWE), the most recognised industry AR & VR awards event in the world that takes place annually in Silicon Valley.
Twitter and Goal today announced that they are kicking off the 2018 FIFA World Cup™ with the launch of the first sports live show in the Middle East & North Africa region, “#YallaGoal”, on the platform. Hosted in Arabic, the biweekly evening show will focus on football related news on Twitter during the tournament. The show
One thousand boxes of food and clothing were donated to those in need in Dubai, by PepsiCo, the global food and beverage company, and Emirates Foundation, a national organization set up by the Abu Dhabi Government to facilitate public-private funded initiatives for the empowerment of youth across the UAE. The donation contributes to Emirates Foundation’s
Whether planning a last-minute Eid break, or looking for longer break this summer, Royal Caribbean’s cruises to the tropical islands of the Caribbean with its crystal water and white sandy beaches are the perfect idea. Royal Caribbean Arabia is offering up to 70% discount on cruise fares for the second guest in the staterooms. This offer is
